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Partnership Strategy & Audits
Assess your current ecosystem, uncover gaps and opportunities, and build a clearer path toward sustainable growth.
Affiliate & Performance Marketing Consulting
Partnerships that take
you to the top.
14k Partners is a strategic partnerships and growth consultancy founded by Lauren Wauzzinski, bringing 10+ years of experience across affiliate and performance marketing.
I connect the dots between great products, great offers, and the partners who can help them grow. Whether you’re looking to acquire new users, drive more leads and customers, or have quality media that can help brands scale, let’s find the right opportunity together.
Hundreds of publisher relationshipsMulti-million-dollar programs scaled
What I Do
Partnership strategy built around your business.
I work as an extension of your team to identify new opportunities, build the right relationships, and turn partnerships into measurable growth.
From opening doors and negotiating new opportunities to strengthening existing partnerships and developing go-to-market strategy, I bring senior-level expertise and hands-on execution where you need it most.
My experience spans lead generation and mobile app marketing across content and influencer partnerships, rewarded placements, programmatic media, direct apps, third-party marketplaces, paid search, and paid social.
- Senior-level strategy
- Industry relationships
- Commercial alignment
- Flexible engagement
Services
How 14k Partners helps.
Strategic, relationship-driven support designed to strengthen your partnership ecosystem and turn the right opportunities into commercial outcomes.
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Business Development
Expand your reach through focused business development backed by more than a decade of industry relationships.
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Deal Sourcing & Matchmaking
Identify, source, and facilitate partnership opportunities aligned with your commercial objectives.
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Commercial Negotiations
Move promising conversations forward with experienced support around positioning, structure, terms, and negotiation.
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Partner Network Audits
Understand what's working, what's missing, and where your business may be overly dependent on individual partners or channels.
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Revenue Concentration Analysis
Identify concentration risk while uncovering opportunities to diversify and strengthen future revenue.
Industry Experience
Across the performance marketing ecosystem.
In 10+ years in the industry, I’ve worked across a broad range of partnership models, channels, and acquisition strategies.
- Content Creators
- Influencers
- Lead Generation
- Mobile App Marketing
- Rewarded Placements
- Programmatic
- Direct Apps
- 3rd-Party Marketplaces
- Paid Search
- Paid Social
- Native
- Display
Who I Work With
Built for companies where partnerships drive growth.
Brands & Advertisers
Want to grow affiliate or performance acquisition without hiring another senior person? I identify the right publishers, networks and acquisition partners, and structure deals around your actual growth targets.
Publishers & Media Buyers
Have the traffic but not enough direct advertiser relationships? I help you source advertisers, negotiate better economics, and build partnerships that turn existing volume into more revenue.
Affiliate Networks
Need new publishers, advertisers or strategic partners? I help you spot the gaps in your current book of business, source the right relationships, and open doors that are hard to open from the inside.
Agencies & Platforms
Need someone who already knows this industry instead of learning it on your dime? I plug in as an extension of your team, sourcing opportunities, building relationships, and moving deals to close.
Fractional Consulting
Expertise where it matters. Flexibility where you need it.
Sometimes you don’t need another employee. You need the right expertise at the right moment.
14k Partners provides senior-level partnership and business development expertise. I help you identify the strongest opportunities, open the right conversations, and get strategic deals done.
My Approach
A relationship-first process.
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Understand
Your business, current ecosystem, challenges and commercial goals.
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Identify
Where opportunities, gaps, concentration risks and strategic relationships exist.
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Connect
Open the right conversations and bring aligned companies together.
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Negotiate
Shape commercial discussions so strong opportunities become real partnerships.
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Grow
Build a stronger, more diversified partnership ecosystem for sustainable growth.
More Than an Introduction
I don’t hand you a list of leads and disappear. I find the opportunity, make the connection, price the deal, negotiate it, and help get it to revenue. Fractionally, on your terms, without adding headcount.
A decade-plus of real relationships
Not a cold-outreach list. A network built inside affiliate, lead gen and mobile app marketing over 10+ years.
Both sides of the table
I know what publishers need to say yes, what advertisers actually care about, and where the economics have to land for both.
Senior judgment, not just introductions
I’ve evaluated traffic quality and fraud risk, managed live partner books, and negotiated the terms, so I can tell you which deal is worth doing, not just who to call.
An extension of your team
You get senior BD and partnership expertise without the overhead of a full-time hire. I plug in like an extension of your team, focused on getting the deal right, not on billable hours.
The 14k Idea
The right mix makes the difference.
14k Partners was built around a simple idea: sustainable growth comes from bringing the right elements together.
Different businesses bring different strengths, audiences, capabilities, and relationships. The real opportunity is understanding how those pieces can complement one another.
My role is to help find the right fit, connect the right companies, and build partnerships designed to deliver long-term value.
Ready to Explore an Opportunity?
Better partnerships start with the right conversation.
Whether you’re looking to diversify your ecosystem, source new revenue opportunities, reduce concentration risk, or get an important deal across the finish line, let’s talk.