About – 14k Partners

About 14k Partners

Hi, I’m Lauren Wauzzinski,

Founder of 14k Partners.

I put long term partnerships first, because after 10+ years in affiliate and performance marketing, I’ve learned that the deals that last aren’t the ones that squeeze the most out of one side. They’re the ones where everyone wins: affiliates protecting their EPC, advertisers hitting their CPA and KPI targets, and both sides trusting the relationship enough to keep building on it.

Over the course of my career, I’ve led publisher development and strategic partnerships for a multi-million-dollar affiliate business, working across hundreds of publisher relationships and dozens of advertisers. My experience spans both lead generation and consumer subscription and mobile app campaigns, across financial services, insurance, home services and other performance-driven categories. That breadth has given me a unique view of what makes partnerships work across different business models, traffic sources and conversion goals.

I’ve always been a connector, and I’ll admit I’m competitive, too. I love meeting new people, and I’m genuinely curious about the psychology behind why people are drawn to the products they use. That curiosity shapes how I work: digging into the data, finding the gaps, and figuring out where the real opportunity is hiding, backed by a network across affiliate agencies, publishers, brands and platforms that I’ve built over more than a decade.

I think of partnerships a lot like puzzle pieces. A traffic source that’s a perfect fit for one advertiser might be completely wrong for another. Figuring out which pieces actually fit, based on real needs, real strengths and the economics behind the partnership, is one of my favorite parts of the job.

Outside of work, I’m usually planning my next trip, on a volleyball court, or hiking one of Colorado’s 14ers (yes, that’s where the name comes from). Most days, though, I’m keeping up with a toddler and a very energetic boxer.